Humii Explainer

scene 1:

script:
Hi Im humii.Im here to tell you how we are harnessing the power of real people to provide real insights with real results.
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Actions:
Robot walks on screen followed by characters, come in to hi-five

Characters walk in directly from each side (not up or down just straight in in same proportion to screen above)

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scene 2:

script:
Back in the good old days of the 80’s when things were just that little more simple.

‍Actions:
Everything spins into a flashback and characters (including robot and man not pictured) end up in front of an 80's record store

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scene 3:

script:
It was easy to see what was going on in your store
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‍Actions:
all characters walk into store, all characters walk around and then female take record over to cash register and checkouts (keep the sound effect you put in) ‍

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scene 4:

script:
but with the rise of ecommerce things have got a little bit harder to track.
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‍Actions:
Scene fast-forwards (with effect) to current day. There will be trucks buzzing, you will see scenes from other scenes in windows.

SOUNDS:
See background song in drive.

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scene 5:

script:
that’s where humii is here to help. We are the only platform combining cutting-edge technology with real human analysis of the entire online shopping experience.
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‍Actions:
Scene transitions into two scenes, one with 'mystery shopper' another with analysis of data (please note mystery shopped character style is changing).

It zooms into each scene and slides between each

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scene 6:

script:
We are real humans who: shop, review, return, and refund, on your store. Capturing qualitative data based on real experiences. Seeing things the way your customers does.
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‍Actions:
Scene transitions into back to a wide screen with four screen embedded. As the voice over goes through each action e.g. shop the scene in which that action is comes to life (is animated). While others stop. Once gone through list and VO starts at 'capturing....' all scenes are animated at same time.

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scene 7:

script:
We crunch the numbers and calculate your humii score.
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‍Actions:
Robot's antenna is used to transmit the 'data' from the previous scenes to the report

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scene 8:

script:
We’ve created the humii score as a new benchmark for the retail industry, showing how your end-to-end service stacks up against others in the industry.
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‍Actions:
Scene starts with the man showing the report with focus being on the humii score then moving to the components of the report, focusing on how client scores stack up against retailer average, in line with script

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scene 9:

script:
We generate...
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‍Actions:
robot transmission scene appears again as it transmits report to the boardroom scene

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scene 10:

script:
a simple, unbiased report that you as a retail leader can rely on. We show you where your succeeding and where improvements can be made
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‍Actions:
People are discussing reports, reports are animated. see here for how screens should be animated

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scene 11:

script:
We know there are a lot of tools out there already that tell you what is happening, but none that tell you why, until now
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‍Actions:
All the boxes with other logos appear and float and then get ‘sucked into the box’ through the antenna. This box then morphs into the robot (robot comes up from screen

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scene 12:

script:
humii, setting a new standard for the future of ecommerce.
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‍Actions:
Logo animation appears - see file in google drive

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